THE CONCEPT

The best way to get a feel for a new destination, an unexplored city, is to get out there and get amongst the street food scene. It’s a great way of discovering a place’s culture, habits, attitudes, religious history and beliefs, the kind of stories that you’ll remember for all the right reasons.

Street food is woven into the daily fabric of a culture, what the people eat, where they eat it, is who they are. It’s also a way of communicating, of connecting.

Som Chai is focusing on regional Thai food, mostly from Northern and central Thailand, near the borders where the hilltribes live